design squish blog

Avoska, translated as “just in case” is a Russian net bag.  Avoska collapses to fit inside your fist and expands to hold 12 grapefruits. It is easy to wash and boxes edges do not rip it’s threads. Best of all, it prevents plastic bags from gathering in your kitchen corner or the world’s landfills.  With the popularization of plastic bags after the 90’s (after the fall of Soviet Union) avoska bags gradually went into disuse in Russia.

avoska, russia, street, design squish blog

people carrying avoska bags, russia, design squish blog

Above: Russia 1959. People carrying avoska bags. Photo: Carl Mydans.

Contemporary Russian folklore:  Once upon a time in Russia there lived a simple little net bag - Avoska. Everyone loved her.  People took her with them everywhere - to the store, farmers market and even birthdays. But then….plastic bags came and people forgot about Avoska.  To see what happens next watch this really adorable 3 minute film on Youtube:  http://www.youtube.com/avoska

design squish blog

design squish blog

design squish blog

Above: Boy hugging avoska bag from short “Avoska” film (See above)

Read blog dedicated to Avoski:  http://avoski.livejournal.com/

more →

June 07, 2011